Advertising Campaigns / Outreach | Regional Advertising Campaign Strategy | Regional Advertising Campaign Implementation Plan |
| Regional Advertising Campaign I | FY 95-96 Creative BayWise – TV Commercial Script
Blanket of Pollution – Radio Ad Script
My Green Heaven – Radio Ad Script
Dog Psychologist – Radio Ad Script
From the Bay to Your Table – Print Ad – Chinese & Spanish
Life in the Bay – Radio Ad Script – Chinese & Spanish
Press Kit
Baseline Survey
Reporting Ethnic Focus Group Reports – Chinese & Spanish
Final Report (1996)
FY 96-97 Creative Wanna Get The Guide – Radio Ad Script
Bug Blanket – Radio Ad Script
Laying It On Thick – Radio Ad Script
Over-Spraying Your Garden? – Print Ad (Outdoor)
Over-Spraying Your Garden? – Print Ad (Bus Side)
Over-Spraying Your Garden? – Print Ad (Bus Shelter)
Over-Fertilizing Your Lawn? – Print Ad (Newspaper)
Over-Fertilizing Your Lawn? – Print Ad (Bus Side)
Put Your Lawn on a Strict Diet – Print Ad
Promotion Grow It! Guide Referral – Fulfillment Piece
Pick Up the Official Guide to Spring Training – Print Ad
Grow It! Guide
Grow It! Guide – Local versions
Ethnic Program Advertising and Event Outreach
Pre-Campaign Wave Survey
Pre- and Post-Campaign Wave Surveys
Reporting Summary Report-Year 2 – Ethnic Outreach
Final Report (Spring 1997)
FY 97-98 Creative Plumbers Helper Posse – Radio Ad Script
Tune Your Car – Radio Ad Script
Know What You’re Doing – Radio Ad Script
Keeping It All in Tune Pamphlet
Fish Can Croak from Secondhand Smoke – Print Ad
Fish Can Croak From Secondhand Smoke – BART Board Ad
Hear About the Fish that Drank a V-8? – Print Ad
Hear About The Fish Who Drank A V-8? – BART Board Ad
Sure, the Bay is Cold. But do Fish Really Need Anti-Freeze? – Print Ad
Press Kit
Pre-Campaign Wave Survey
Promotion Local Promotion Keeping It All In Tune – Fulfillment Piece
Reporting Summary Report-Year 3 – Ethnic Outreach
Final Report (Fall 1997) |
| Regional Advertising Campaign II | FY 98-99 Work Plan
Creative TV Ad – When Ants Invade (1999) (Video)
Radio Ad Script – Ants, not In-Laws! Radio Ad Spot – Ants, not In-laws! (Audio)
Radio Ad Script – Ant Kids Radio Ad Spot – Ant Kids (Audio)
Print Collateral Flier – When Ants Invade…
Water Pollution Post-Campaign Survey (1999)
Final Report
FY 99-00 Work Plan
Creative TV Ad – When Ants Invade (1999) (Video)
Plumbers Helper Posse – Radio Ad Script
Tune Your Car – Radio Ad Script
Know What You’re Doing – Radio Ad Script
Print Ad – When Ants Invade… |
| Regional Advertising Campaign III | Design and Evaluation Baseline Survey
Focused Interviews Report
Focus Group Testing
Mixed Media – Summary Reconciliation
Post-Campaign Survey
Creative TV Ads Beautiful (Watershed) (English) (Video-30 sec)
Beautiful (Watershed) (Spanish) (Video-30 sec)
Don’t Trash Our Beautiful Watersheds (English) (Video-30 sec)
Don’t Trash Our Beautiful Watersheds (Spanish) (Video-30 sec)
Radio Ads Beautiful (Watershed) (English) (Audio-60 sec)
Beautiful (Watershed) (Spanish) (Audio-60 sec)
Don’t Trash Our Beautiful Watersheds (English) (Audio-60 sec)
Don’t Trash Our Beautiful Watersheds (Spanish) (Audio-60 sec)
Print Campaign Brochure – Our Watershed: How You Can Keep It Beautiful
3 Print Ads – Keep Your Watershed Beautiful… Don’t Litter
Recycle Used Motor Oil
Use Less Pesticides |
| Regional Advertising Campaign IV | Annual Work Plan
Our Water–Our World Branding Movie Theater Animation (Video)
Movie Theater Slide
Transportation Print Ads – Sides
Transportation Print Ads – End
Litter – Trash Litter Bug Ad Effectiveness Study – Intercept
Interviews Final Report
Public Opinion Survey |
| Regional Outreach Campaign – Litter | Branding Guide
User Guide
Events Implementation Protocol
Video Contest Instructions
Award Show Evite
Video Contest Results
Meme Contest Plan
Meme Poster
Be the Street Extension
Final Be the Street Evaluation Report
Mobile App Slides |
| Regional Outreach Implementation Plan – Litter | Five-Year Regional Litter Implementation Plan |
| Regional Outreach Strategic Plan | Five-Year Strategic Outreach Plan – Pesticides
Five-Year Strategic Outreach Plan – Litter |
| Regional Phone Line (888-Bay-Wise) | Regional Phone Number Listing in Bay Area Phone Books
PSA – 888-Bay-Wise toll-free information line and phone tree to local agencies (Video)
BayWise Messages at Select Points in Phone Tree |
| Regional Public Service Announcement | Storm Drain PSA (1994) (Video) |
| Website – General public (baywise.info) | See BayWise.org |
Coca-Cola Promotion | | Only Rain Down the Storm Drain Graphic
Toll-free Phone Number Message |
Computer Programs | | Bayland Habitats and EcoMasters Flier |
Pesticides / IPM | Got Ants? Outreach to Reduce Water Quality Impacts from Residential Ant Control | Final Report |
| Greener Pesticides for Cleaner Waterways | Evaluation Summary |
| IPM Advocates for Retail Stores | Learning Objectives
Curriculum
Recruitment Flier
Training Program
Certificate
Graduation
Advocates-Stores Matchups
Stores Visit Checklists Independent Nursery
OSH
Home Depot
Website-About the IPM Advocates Program
Evaluation-Store Managers Survey
Sustainability Calendar
Seasonal Guide to Home and Garden Pests
Publicity
Name Badge and Business Card
Final Report |
| IPM Expansion. Working with Pesticide Distributors | To Be Determined |
| IPM Partnership Program (aka Our Water, Our World Program) | FY 98-99 Presentations IPM Store Campaign (1998) (Video)
FY 99-00 Less-Toxic Product Lists Sorted by Manufacturer
Branding Article – San Jose Mercury-News Segment – KRON-TV
Fact Sheets Roses
Snails & Slugs
Yellowjackets
Annual Report Final Report (2000)
FY 00-01 Presentations Chlorpyrifos Phase-out coverage – KRON TV & KTVU TV (Video)
Chlorpyrifos Phase-out and IPM Partnership – KRON TV (Video)
How Water Pollution Prevention Agencies are Working to Improve Demand for Less-Toxic Pest Management Services
Non-Toxic Pesticides, KRON TV
Playing It Safe with Pesticides – Panel Interview – Common Ground-Local Cable Show – #158, February 12, 2001 (Video)
Pesticides TV interview (Video)
Less-Toxic Product Lists Sorted by Manufacturer
Fact Sheets Ants
Aphids
Cockroaches
Fleas
Healthy Garden
Lawns
Problem Pesticides
Roses
Safe Use & Disposal
Snails & Slugs
Spiders
Yellowjackets
Other Materials Shelf Talker
Newsletter
Handout
Flyer
FY 01-02 Presentations Our Water, Our World, KRON TV (Video)
Pest Control Operators, KRON TV (Video)
Less-Toxic Product Lists Sorted by Manufacturer
Fact Sheets English Fleas
Healthy Garden
Use & Disposal
Weeds
Spanish Ants
Cockroaches
Fleas
Lawns
Problem Pesticides
Snails & Slugs
Spiders
Use & Disposal
Yellowjackets
FY 02-03 Presentations Plenary Welcome and Tools for Promoting IPM Use
Our Water, Our World / Pesticides KEAR Radio (Audio)
Less-Toxic Product Lists Sorted by Manufacturer
Other Materials Literature Rack Signage
Annual Report Final Report
FY 03-04 Presentations Our Water, Our World Promotion of Less-Toxic Pest Control
Less-Toxic Product Lists Sorted by Manufacturer
Branding Ad – Newspaper
Fact Sheets Ants
Aphids
Cockroaches
Fleas
Healthy Garden
Lawns
Mosquitoes
Pest Control Companies
Pesticides & Water Quality
Roses
Snails & Slugs
Spiders
Use & Disposal
Weeds
Yellowjackets
Other Materials Banner, Business Card, and Rack Label
Labels
Literature Rack Signage
Magnet
Notice Flier
Store Flier
Final Report
FY 05-06 Presentations Our Water, Our World Promotion of Less-Toxic Pest Control
Less-Toxic Product Lists Sorted by Manufacturer
Sorted by Pest
Other (Non-Chemical) Less-Toxic Products
List of Less-Toxic Active Ingredients
Branding Ad & Article – L&L Trade Magazine
Ad – BayNature Magazine
Fact Sheets Aphids
Healthy Garden
Mosquitoes
Pest Control Companies
Roses
Weeds
Other Materials Our Water-Our World Program Guide
FY 06-07 Presentations Implementation Success Story Pesticides and Stormwater Quality
Our Water, Our World – A Regional Project
Less-Toxic Product Lists Sorted by Manufacturer
Sorted by Pest
Other (Non-Chemical) Less-Toxic Products
List of Less-Toxic Active Ingredients
Branding Ads – BayNature Magazine (Jul 2006) (Oct 2006) (Jan 2007) (Apr 2007)
Article – L&L Trade Magazine
Segment – Henry’s Garden (2007) (Video)
FY 07-08 Presentations Using Green to Make Blue: The Our Water, Our World Program Part 1 (Video)
Part 2 (Video)
Part 3 (Video)
Part 4 (Video)
Our Water, Our World Program, Chesapeake Bay Watershed Project
Product Substitution – Diazinon
Less-Toxic Product Lists Sorted by Manufacturer
Sorted by Pest
List of Less-Toxic Active Ingredients
Branding Ads – BayNature Magazine (Jul 2007) (Oct 2007) (Jan 2008) (Apr 2008)
Article – Lawn & Garden Market Trade Magazine
Ad – OSH Weekly Flier
Mention – SF Chronicle
Other Materials Literature Rack Header Sign
FY 08-09 Less-Toxic Product Lists Sorted by Manufacturer
Sorted by Pest
Branding Ads – BayNature Magazine (Jul 2008) (Oct 2008) (Jan 2009) (Apr 2009)
Ad – OWOW Store
Article – Trade Magazine
Article – Green Zebra Coupon Book
Fact Sheets Rats & Mice
Other Materials Booklet – Pests Bugging You
Brochure – Beneficial Bugs
Flier – IPM Providers
Flier – Professional IPM Help
Posters – 18×34, 19.5×35.5, & 26×36
FY 09-10 Less-Toxic Product Lists Sorted by Manufacturer
Sorted by Pest
Branding Ads – BayNature Magazine (Jul 2009) (Oct 2009) (Jan 2010) (Apr 2010)
Ad – Bay Friendly Conference
Ad – 10 yr OWOW Anniversary with OSH – OSH Weekly Flier
Article – Green Zebra Coupon Book
Articles – 2008 and 2009 Green Zebra Coupon Books (Covers and Articles)
Reference – Trade Product Catalog
Reference – Local Magazine
Reference – Sunset Magazine
Annual Report Annual Report Excerpt
FY 10-11 Less-Toxic Product Lists Sorted by Manufacturer
Sorted by Pest
List of Less-Toxic Active Ingredients
Branding Ads – BayNature Magazine (Jul 2010) (Oct 2010) (Jan 2011) (Apr 2011)
Ad – Chinook Coupon Book 2010
Article – Green Zebra Coupon Book
Other Materials Pocket Guide – Less-Toxic Products
Annual Report Annual Report Excerpt
FY 11-12 Branding Ads – BayNature Magazine (Jul 2011) (Oct 2011)
Ad – Chinook Coupon Book Cover
Ad – Chinook Coupon Book Cover
Annual Report Annual Report Excerpt
FY 12-13 Branding Ad – BayNature Online Magazine (Apr 2013)
Ad – Bringing Back the Natives
Annual Report Annual Report Excerpt
FY 13-14 Presentations South Bay Sunday Radio Interview
Less-Toxic Product Lists Sorted by Manufacturer
Sorted by Pest
Branding Ad – BayNature Online Magazine (Oct 2013) South Bay Sunday Radio interview
Annual Report Annual Report Excerpt
FY 14-15 Less-Toxic Product Lists Sorted by Manufacturer
Sorted by Pest
List of Less-Toxic Active Ingredients
Branding Ad – Chinook Book Back Cover – 2015 edition
Ad – Chinook Book Column
Ad – Chinook Book Full Page
Annual Report Annual Report Excerpt
FY 15-16 Less-Toxic Product Lists Sorted by Manufacturer
Sorted by Pest
Branding Article – L&L Trade Magazine
Ad – CASQA Conference Program
Ad – Chinook Book Back Cover (2016)
Ad – Chinook Book (2016)
Ads – Chinook Book Mobile App
Articles – Chinook Book Mobile App
Annual Report Annual Report Excerpt
FY 16-17 Less-Toxic Product Lists Sorted by Manufacturer
Sorted by Pest
Branding Article – L&L Trade Magazine
Ad – L&L Trade Magazine
Shelf Tags – New versions
Annual Report Annual Report Excerpt
FY 17-18 Less-Toxic Product Lists Sorted by Manufacturer
Sorted by Pest
Branding Article – Industry-Sponsored Trade Show Program
Ad – Industry-Sponsored Trade Show Program
Annual Report Annual Report Excerpt
FY 18-19 Less-Toxic Product Lists Sorted by Manufacturer
Sorted by Pest
Annual Report Annual Report Excerpt
FY 19-20 Less-Toxic Product Lists Sorted by Manufacturer
Fact Sheets English Controlling Ants in Your Home
Controlling Aphids in Your Garden
Keep Bed Bugs Out of Your Home
Keep Cockroaches Out of Your Home
Keep Fleas Off Your Pets and Out of Your Home
Planting a Healthy Garden
Tips for a Beautiful, Healthy Lawn
Protect Your Garden from Moles, Voles, & Gophers
Controlling Mosquitoes Around Your Home
Hiring a Pest Control Company – Ask for IPM Services
Keep Rats and Mice Out of Your Home
Growing Beautiful Roses
Snails and Slugs in Your Garden
Spiders – The Helpful Hunters
Pesticide Use and Disposal
Controlling Weeds in Your Garden
Controlling Yellowjackets Around Your Home
Pesticides and Water Quality
Spanish (Spanish Ants) Control de las Hormigas en su Hogar
(Spanish Bed Bugs) Mantenga a las Chinches Fuera de su Casa
(Spanish Rats and Mice) Mantenga las Ratas y Ratones alejados de su Hogar
(Spanish Use and Disposal) Pesticidas como Usar y Desechar
Annual Report Annual Report Excerpt
FY 20-21 Other Materials Participating Stores, Partner Agencies, and Program Reps
New Website Home Page – Screen Shot
Lit Rack Side QR Code Poster
Spotted Cucumber Beetles Flier
OWOW QR Code Individual Pests
Powdery Mildew Handout
OWOW Business Card
OWOW Name Badge
Our Water, Our World Educational Videos
Annual Report Annual Report Excerpt
FY 21-22 Presentations Our Water, Our World Program
|
Regional Grow It! Guide | | Grow It! Guide The Less-Toxic Garden – Control Pests & Plant Disease Using Less-Toxic Methods
Grow It! Guide – Local versions |
Regional Media Relations | | FY 96-97 Work Plan
Database of Regional Media
Spokespersons List
FY 97-98 Media Training Presentation
Backgrounder
Contact Sheet
At-a-Glance Fact Sheet
Editorial Boards Meetings Update
Articles
Water Quality Effects of El Nino Storms – (Radio Interview)
Meteorologist Messages Ad
Wndsurfers Against Water Pollution Event Press Advisory & Press Release
Flier
Video
Press Report
Progress Reports
Final Report
FY 98-99 Work Plan
Media Training Report
Bay Area Water Pollution Reference Guide (1999)
Contacts Sheet-Media
List-Agencies
Pesticides Issues IPM PSAs
Letter to Editor
Progress Reports
FY 99-00 Work Plan
Bay Area Water Pollution Reference Guide (2000)
Rolodex Card
Final Report
BAPPG Spanish Radio Ads (3) – Garden, Ants, Auto
FY 00-01 Work Plan
Contact Sheet
Pesticides – Local Cable Show-Common Ground (TV Panel Interview)
Pesticides – KRON (TV Teasers + Interview)
Final Report
FY 01-02 Work Plan
Our Water – Our World – KRON (TV Mention)
Our Water – Our World Pitch (TV Teasers + Interview)
Final Report
FY 02-03 Work Plan
Pest Control Operators Pitch (Video)
Final Report
FY 03-04 Work Plan
Our Water – Our World-Pesticides – KEAR (Radio Interviews)
Mercury TMDL BMP – Bulb Recycling – KCBS (Radio Interview)
Media Mailer
Final Report
FY 04-05 Work Plan
Meteorologist Messages
Final Report
FY 05-06 Work Plan
Final Report
FY 06-07 Work Plan
Final Report
FY 07-08 Work Plan
Spokespeople Bios
Final Report
FY 08-09 Work Plan
Final Report
FY 09-10 Work Plan
Final Report
FY 10-11 Work Plan
Final Report
FY 11-12 Work Plan
Final Report
FY 12-13 Work Plan
Final Report
FY 13-14 Work Plan
Final Report
FY 14-15 Work Plan
Final Report
|
Translations of Outreach Materials | | Keep Our Creeks, Bay and Delta Clean for Our Children (Spanish)
Keep Our Creeks, Bay and Delta Clean for Our Children (Chinese)
Keep Our Creeks, Bay and Delta Clean for Our Children (Vietnamese)
Keep Our Creeks, Bay and Delta Clean for Our Children (English) – DRAFT |